Attitude: Codes and Conventions

Looking at the attitude website we see many codes and conventions that are common on tabloid news sites and on magazine websites. This adheres to Steve Neale's genre theory that people enjoying seeing something that they understand with a few small changes. In this case what sets it apart is that all the stories featured on the website are relevant to an LGBTQ audience. Above the fold we have a masthead and puffs on the top left and right advertising their print and digital subscription, respectively. They also feature an email newsletter signup box which they will use as another form of targeted advertising. As you can see, the bottom right story is sponsored content which is effectively an advertisement disguised as a story, this supports Curran and Seaton's theory of Power and Responsibility in the Media. They also adhere to the typical website conventions of a navigation bar and search bar.

Below the fold there is a grid of more featured articles to maximise the chance that there will be an article that the audience is interested in. They are clearly trying to appeal to a gay male audience when they show sexualised photos of men in the media. The posts are colour coded by their topic and these colours are part of the rainbow, which is a strong signifier of the LGBTQ community.